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A direct-trade Brazilian coffee supplier selling to European roasters and importers. The corporate site had to make a B2B commodity feel like origin, and turn "we source coffee" into a credible, checkable supply chain.
The buyer is a purchasing manager at a European roastery. They cannot taste the coffee from a website, so the page has to answer a different question: can this supplier deliver the same grade, on time, every time?
Everything is aimed at that — the farm-to-cup chain shown as three concrete stages, mission and values written as commitments, and a short contact form instead of a catalogue nobody would read.
Full-bleed photography of the plantations, the mill and the harvest does the persuading. Copy stays short and sits on near-black panels beside the images, never over them.
Tailored solutions → quality control → supply strategy. Three alternating blocks, 01–03, each one stage of the chain, so the service model reads in a single scroll.
Vision cards step down the page on coloured left rules; the five values run as a plain icon list. Structure instead of decoration — it survives translation and any amount of new copy.
Amber is the only filled colour — buttons and the map outline. Leaf green appears once, on the contact band, so the form is the brightest thing on the page.