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Our creative works — case study

Delta Star.

A century-old power transformer manufacturer serving utilities across North America. The site had to carry heavy industrial credibility — grid-scale hardware, a hundred years of history — without reading as another dated utility-supplier brochure.

Corporate website Delta Star, hero screen
Client
Delta Star Inc.
Services
Web development, branding
Team
5 specialists
Timeline
11 weeks
Sector
Power & utilities

The challenge

Grid-scale hardware, told at human scale.

Transformers are bought by engineers who already know the specs — the site's job is trust and reach, not persuasion. A satellite view of the grid at night makes "power" legible before a single spec sheet appears.

From there the page alternates: product line, proof of activity (news, acquisitions, awards), then the human side — a hundred years of history and the people on the shop floor — so the company reads as durable, not just large.

01
The grid, lit from orbit

A night-Earth hero over deep navy gives "the future of power" a literal image instead of a metaphor — every lit city is a customer Delta Star's hardware ultimately reaches.

02
Rendered products, tabbed by line

Power transformers, mobile units, unitized substations sit as clean 3D renders on light cards with a notched corner — the one graphic flourish on an otherwise plain-spoken page.

03
Proof of momentum, not just history

An acquisition, an award, a new office, a "best place to work" badge — four current stories sit above the century-old trust pillars, so the company reads as active, not archival.


Colour & type

Deep utility navy, current-green marks.

Palette
Navy
Card grey
Current
Signal blue

Green is reserved for buttons and the diagonal accent marks beside headings — a literal current running through an otherwise cool, institutional navy-and-grey page.

Type
Aa
Rounded sans, semibold — hero, section heads
Aa
Same family, regular — body, product cards, footer
Hero44 / 1.15 / 0
Section30 / 1.20 / 0
Body14 / 1.65 / 0
Label11 / 1.20 / 0.12em

Screens

The home page, full scroll.

Desktop 1920 · mobile 390 · shipped build, deltastar.com
deltastar.com — full page
deltastar.com full desktop page
deltastar.com full mobile page
Mobile — full page

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