A Bay Area builder of backyard studios, sheds, decks and patio covers. The site had to sell a five-figure construction job to homeowners who have never commissioned one — so it leads with the finished space and never with the contract.
Homeowners assume a backyard build means permits, several contractors and an open-ended bill. That fear, not the price, is what stops the enquiry — so the site's job is to make the process look short and supervised.
The page answers it in order: what you can build, how the three steps run, who has already done it, and what the finished work looks like up close. Proof sits between every claim and the next call to action.
Green is reserved for actions and the step markers — nothing else is filled. Every other surface is white or a light grey band, so the photography carries the colour.
