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Our creative works — case study

AdPay.

Virtual cards for media buyers and affiliate teams. A fintech product in a category people distrust by default — so the site had to look like a bank and read like a tool, with the fees on the page instead of behind a sales call.

Virtual payment cards platform AdPay, hero screen
Client
AdPay.cards
Services
Web development, branding, 3D
Team
5 specialists
Timeline
10 weeks
Category
Fintech · Visa & MC

The challenge

Look like a bank, read like a tool.

Media buyers have been burned by card providers that decline mid-campaign and hide their fees. They evaluate in minutes: which BINs, which geos, what it costs, how fast a card is issued.

So the page gives those four answers before any persuasion — specs as a checked list, the fee table as three hard numbers, and the same "Get free cards" button repeated at every decision point.

01
The card is the hero

Rendered 3D cards on a lit gradient carry every major section. The product is intangible, so the render has to make it something you can picture holding.

02
Light and dark alternating

Near-black bands mark the product claims, white bands the practical ones. The rhythm segments a long page without a single divider line.

03
Pricing stated, not teased

2–3.5% dynamic fee, $0.15 per transaction, $50 minimum top-up — three tiles, one of them indigo. Publishing the numbers is the trust argument the copy cannot make.


Colour & type

Electric indigo on graphite, one amber flare.

Palette
Graphite
Paper
Indigo
Flare

Indigo fills only buttons and one price tile. Amber never appears as a surface — it exists purely as light inside the card renders, which keeps the interface calm and the imagery hot.

Type
Aa
Rounded geometric — hero, section heads, price figures
Aa
Neutral sans — feature cards, specs, footer
Hero48 / 1.20 / -0.01em
Section34 / 1.20 / -0.01em
Body14 / 1.70 / 0
Figure24 / 1.10 / -0.01em

Screens

The home page, full scroll.

Desktop 1920 · mobile 390 · shipped build, adpay.cards
adpay.cards — full page
adpay.cards full desktop page
adpay.cards full mobile page
Mobile — full page

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