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Our creative works — case study

Sentiment Index.

Real-time sentiment and engagement analytics for creators and brands, powered by a token integration. The site had to sell an AI-analytics product on trust and clarity — soft light, real numbers, no crypto-hype visual language.

Sentiment Index, hero screen
Client
SentimentIndex
Services
Web development, product design
Team
4 specialists
Timeline
8 weeks
Category
Analytics · $ZOOP

The challenge

Analytics that feels calm, not clinical.

A sentiment tool lives or dies on trust — creators need to believe the score before they act on it. Most analytics dashboards default to dense, technical chrome that reads as intimidating rather than reassuring.

Sentiment Index answers with soft light instead: pastel gradient blooms behind a near-white canvas, one number stated with confidence, and the actual product screen shown plainly rather than illustrated.

01
Light as the brand device

Overlapping pastel-blue and lilac circles glow softly behind the hero and never repeat identically — the one recurring visual motif on an otherwise plain white canvas.

02
One number, stated plainly

"1.2M+ social interactions daily" sits alone in a soft blue tile — a single credibility metric rather than a wall of stats competing for attention.

03
Dark band for the pitch

The one near-black section on the page holds the four key-benefit icons — a deliberate tonal break that flags "this is the sales argument" before returning to the light canvas.


Colour & type

White canvas, one dashboard blue.

Palette
Canvas
Bloom
Data blue
Pitch band

Blue is the only saturated colour and it's reserved for the metric, the search bar and the stat tile. The lilac and mint tones in the background blooms stay decorative, never used for text or UI.

Type
Aa
Rounded sans, bold — hero, section titles, the metric figure
Aa
Same family, regular — body copy, chat bubbles, footer
Hero40 / 1.20 / -0.01em
Section28 / 1.20 / -0.01em
Body14 / 1.65 / 0
Metric52 / 1 / -0.01em

Screens

The home page, full scroll.

Desktop 1920 · mobile 390 · shipped build, sentimentindex.com
sentimentindex.com — full page
sentimentindex.com full desktop page
sentimentindex.com full mobile page
Mobile — full page

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