{"id":20694,"date":"2026-09-04T10:19:15","date_gmt":"2026-09-04T10:19:15","guid":{"rendered":"https:\/\/grdigital.tech\/index.php\/projects\/businessup100\/"},"modified":"2026-09-04T10:19:15","modified_gmt":"2026-09-04T10:19:15","slug":"businessup100","status":"publish","type":"projects","link":"https:\/\/grdigital.tech\/index.php\/projects\/businessup100\/","title":{"rendered":"BusinessUp100"},"content":{"rendered":"\t\t
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\n <\/span>\n Our creative works \u2014 case study<\/span>\n <\/div>\n

BusinessUp100.<\/span><\/h1>\n
\n

A Florida business-financing broker connecting owners to SBA and non-SBA lenders. The site sells a service nobody enjoys shopping for \u2014 so it removes friction rather than adding persuasion, and asks one question instead of a form.<\/p>\n

\n Visit live site<\/a>\n See the work<\/a>\n <\/div>\n <\/div>\n
\n \"BusinessUp100,\n <\/div>\n
\n
\n
Client<\/div>\n
BusinessUp100<\/div>\n <\/div>\n
\n
Services<\/div>\n
Web development, branding<\/div>\n <\/div>\n
\n
Team<\/div>\n
4 specialists<\/div>\n <\/div>\n
\n
Timeline<\/div>\n
7 weeks<\/div>\n <\/div>\n
\n
Market<\/div>\n
US \u00b7 Boca Raton, FL<\/div>\n <\/div>\n <\/div>\n <\/section>\n
\n
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\n <\/span>\n The challenge<\/span>\n <\/div>\n
\n

Credibility first, application second.<\/span><\/h2>\n
\n

Business owners looking for capital have been called by a dozen brokers already. The page has to look institutional in the first second \u2014 logo, phone number, hours, address \u2014 or nothing below it gets read.<\/p>\n

Once trust holds, the ask is deliberately tiny: one field, \"How much money do you need?\", with the reassurance that applying is free and does not touch the credit score.<\/p>\n <\/div>\n <\/div>\n

\n
\n
01<\/div>\n
Contact above the logo<\/div>\n

A utility bar carries the email, opening hours and socials before the brand appears; the phone number sits in the header and returns at the FAQ. Reachability is the product here.<\/p>\n <\/div>\n

\n
02<\/div>\n
Photography of people, not money<\/div>\n

Advisers at a table, a lit tower at dusk \u2014 the imagery says advisory firm. No charts, no coins, none of the stock vocabulary the category defaults to.<\/p>\n <\/div>\n

\n
03<\/div>\n
One question as the conversion<\/div>\n

The navy application band holds a single input and one button. Every earlier CTA on the page scrolls here, so there is one destination and no competing funnels.<\/p>\n <\/div>\n <\/div>\n <\/section>\n

\n
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\n <\/span>\n Colour & type<\/span>\n <\/div>\n

Lender red on deep navy, everything else white.<\/span><\/h2>\n
\n
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Palette<\/div>\n
\n
\n
<\/div>\n
Page<\/div>\n <\/div>\n
\n
<\/div>\n
Band<\/div>\n <\/div>\n
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<\/div>\n
Red<\/div>\n <\/div>\n
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<\/div>\n
Navy<\/div>\n <\/div>\n <\/div>\n
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<\/div>\n
<\/div>\n
<\/div>\n
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<\/div>\n <\/div>\n

Red is spent only on buttons, section marks and the phone number \u2014 the three things a visitor is meant to act on. Navy holds the one full-bleed band; grey separates sections without rules.<\/p>\n <\/div>\n

\n
Type<\/div>\n
Aa<\/div>\n
Humanist sans, semibold \u2014 headlines and section heads<\/div>\n
<\/div>\n
Aa<\/div>\n
Same family, regular \u2014 body, FAQ, legal small print<\/div>\n
\n
Hero<\/span>40 \/ 1.25 \/ 0<\/span><\/div>\n
Section<\/span>28 \/ 1.30 \/ 0<\/span><\/div>\n
Body<\/span>14 \/ 1.70 \/ 0<\/span><\/div>\n
Legal<\/span>11 \/ 1.60 \/ 0<\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n
\n
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\n <\/span>\n Screens<\/span>\n <\/div>\n
\n

The home page, full scroll.<\/span><\/h2>\n
Desktop 1920 \u00b7 mobile 390 \u00b7 shipped build, businessup100.com<\/div>\n <\/div>\n
\n
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\n <\/span>\n <\/span>\n <\/span>\n businessup100.com \u2014 full page<\/span>\n <\/div>\n \"businessup100.com\n <\/div>\n
\n
\n \"businessup100.com\n <\/div>\n
Mobile \u2014 full page<\/div>\n <\/div>\n <\/div>\n <\/section>\n
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Let's talk about your project.<\/span><\/h2>\n
\n Get in touch<\/a>\n All case studies<\/a>\n <\/div>\n <\/div>\n <\/section>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":20693,"parent":0,"template":"","projects_cat":[20],"projects_tag":[19],"class_list":{"0":"post-20694","1":"projects","2":"type-projects","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"projects_cat-work","7":"projects_tag-work","8":"nt-post-class","9":"","12":"excerpt-none"},"acf":[],"_links":{"self":[{"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects\/20694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/types\/projects"}],"version-history":[{"count":0,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects\/20694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/media\/20693"}],"wp:attachment":[{"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/media?parent=20694"}],"wp:term":[{"taxonomy":"projects_cat","embeddable":true,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects_cat?post=20694"},{"taxonomy":"projects_tag","embeddable":true,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects_tag?post=20694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}