{"id":20683,"date":"2026-09-03T21:22:11","date_gmt":"2026-09-03T21:22:11","guid":{"rendered":"https:\/\/grdigital.tech\/?post_type=projects&p=20683"},"modified":"2026-09-03T21:36:08","modified_gmt":"2026-09-03T21:36:08","slug":"behapi-landing-page-copy","status":"publish","type":"projects","link":"https:\/\/grdigital.tech\/index.php\/projects\/behapi-landing-page-copy\/","title":{"rendered":"Flower-delivery online store Aquarelle"},"content":{"rendered":"\t\t
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\n <\/span>\n Our creative works \u2014 case study<\/span>\n <\/div>\n

Aquarelle.<\/span><\/h1>\n
\n

France's flower-delivery leader since 1987 \u2014 same-day bouquets nationwide, four-hour delivery in Paris. The site is fundamentally a catalogue, so the entire job was making a thousand bouquets scannable in seconds.<\/p>\n

\n Visit live website<\/a>\n See the work<\/a>\n <\/div>\n <\/div>\n
\n \"Aquarelle,\n <\/div>\n
\n
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Client<\/div>\n
Aquarelle<\/div>\n <\/div>\n
\n
Services<\/div>\n
Web development, e-commerce UX<\/div>\n <\/div>\n
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Team<\/div>\n
6 specialists<\/div>\n <\/div>\n
\n
Timeline<\/div>\n
10 weeks<\/div>\n <\/div>\n
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Market<\/div>\n
France \u00b7 since 1987<\/div>\n <\/div>\n <\/div>\n <\/section>\n
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\n <\/span>\n The challenge<\/span>\n <\/div>\n
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A catalogue that still feels like a florist.<\/span><\/h2>\n
\n

Flower orders are almost always occasion-driven and time-pressured \u2014 a birthday tomorrow, a funeral this week. The home page has to sort hundreds of bouquets into that intent before the visitor scrolls once.<\/p>\n

An occasion strip does the sorting; everything below is dense, uniform product cards, so the density itself reads as range and freshness rather than clutter.<\/p>\n <\/div>\n <\/div>\n

\n
\n
01<\/div>\n
Occasion first, product second<\/div>\n

Anniversaire, Bouquets de Saison, Roses, Deuil sit as four tiles at the very top \u2014 before any bouquet is shown, the visitor has already told the site why they came.<\/p>\n <\/div>\n

\n
02<\/div>\n
A uniform grid at scale<\/div>\n

Three-across product cards, same crop, same badge placement, repeated for dozens of bouquets. Consistency is what lets the eye compare price and size at speed rather than re-learning each card.<\/p>\n <\/div>\n

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03<\/div>\n
Trust copy, held until after<\/div>\n

Delivery guarantees, florist craftsmanship, freshness promises \u2014 all written out in full below the fold. Shoppers who scroled past the grid without buying get the reassurance next.<\/p>\n <\/div>\n <\/div>\n <\/section>\n

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\n <\/span>\n Colour & type<\/span>\n <\/div>\n

Blush paper, rose for every call to action.<\/span><\/h2>\n
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Palette<\/div>\n
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<\/div>\n
Blush<\/div>\n <\/div>\n
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<\/div>\n
Card<\/div>\n <\/div>\n
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<\/div>\n
Rose<\/div>\n <\/div>\n
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<\/div>\n
Wordmark<\/div>\n <\/div>\n <\/div>\n
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<\/div>\n
<\/div>\n
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<\/div>\n
<\/div>\n <\/div>\n

A near-white blush replaces pure white as the page ground, warming the whole catalogue. Rose is spent on badges, buttons and the logotype \u2014 never a background, so it stays legible against hundreds of competing bouquet colours.<\/p>\n <\/div>\n

\n
Type<\/div>\n
Aa<\/div>\n
Serif italic \u2014 the wordmark only<\/div>\n
<\/div>\n
Aa<\/div>\n
Neutral sans \u2014 every product name, price, and paragraph<\/div>\n
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Logotype<\/span>32 \/ 1 \/ 0<\/span><\/div>\n
Product name<\/span>14 \/ 1.30 \/ 0<\/span><\/div>\n
Price<\/span>13 \/ 1.30 \/ 0<\/span><\/div>\n
Body<\/span>13 \/ 1.60 \/ 0<\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n
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\n <\/span>\n Screens<\/span>\n <\/div>\n
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The home page, full scroll.<\/span><\/h2>\n
Desktop 1920 \u00b7 mobile 390 \u00b7 shipped build, aquarelle.com<\/div>\n <\/div>\n
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\n <\/span>\n <\/span>\n <\/span>\n aquarelle.com \u2014 full page<\/span>\n <\/div>\n \"aquarelle.com\n <\/div>\n
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\n \"aquarelle.com\n <\/div>\n
Mobile \u2014 full page<\/div>\n <\/div>\n <\/div>\n <\/section>\n
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Let's talk about your project.<\/span><\/h2>\n
\n Get in touch<\/a>\n All case studies<\/a>\n <\/div>\n <\/div>\n <\/section>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Fox and Rabbit Home introduction We are a Creative Agency & Startup Studio that provides Digital Products and Services turns to focus on client success. We specialize in user interface design, including front-end development which we consider to be an integral part. Client admin Date April 25, 2020 Categories Art , illustration Tags grid, wide…<\/p>\n","protected":false},"featured_media":20684,"parent":0,"template":"","projects_cat":[20],"projects_tag":[11,18,19],"class_list":{"0":"post-20683","1":"projects","2":"type-projects","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"projects_cat-work","7":"projects_tag-grid","8":"projects_tag-wide","9":"projects_tag-work","10":"nt-post-class","11":"","14":"excerpt-none"},"acf":[],"_links":{"self":[{"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects\/20683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/types\/projects"}],"version-history":[{"count":2,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects\/20683\/revisions"}],"predecessor-version":[{"id":20686,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects\/20683\/revisions\/20686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/media\/20684"}],"wp:attachment":[{"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/media?parent=20683"}],"wp:term":[{"taxonomy":"projects_cat","embeddable":true,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects_cat?post=20683"},{"taxonomy":"projects_tag","embeddable":true,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects_tag?post=20683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}