{"id":20681,"date":"2026-09-01T15:11:30","date_gmt":"2026-09-01T15:11:30","guid":{"rendered":"https:\/\/grdigital.tech\/index.php\/projects\/zoop-token-launch\/"},"modified":"2026-09-01T15:11:30","modified_gmt":"2026-09-01T15:11:30","slug":"zoop-token-launch","status":"publish","type":"projects","link":"https:\/\/grdigital.tech\/index.php\/projects\/zoop-token-launch\/","title":{"rendered":"ZOOP token launch"},"content":{"rendered":"\t\t
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\n <\/span>\n Our creative works \u2014 case study<\/span>\n <\/div>\n

ZOOP token launch.<\/span><\/h1>\n
\n

A social mega app that hands creators the majority of ad earnings and rewards fans for engaging. We turned a three-tier token economy into one legible story \u2014 identity, product interface and the launch site.<\/p>\n

\n Visit live site<\/a>\n See the work<\/a>\n <\/div>\n <\/div>\n
\n \"ZOOP\n <\/div>\n
\n
\n
Client<\/div>\n
ZOOP<\/div>\n <\/div>\n
\n
Services<\/div>\n
Web development, branding<\/div>\n <\/div>\n
\n
Team<\/div>\n
4 specialists<\/div>\n <\/div>\n
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Timeline<\/div>\n
14 weeks<\/div>\n <\/div>\n
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Market<\/div>\n
$500B+ by 2027<\/div>\n <\/div>\n <\/div>\n <\/section>\n
\n
\n
\n <\/span>\n The challenge<\/span>\n <\/div>\n
\n

Three audiences, one page, zero crypto jargon.<\/span><\/h2>\n
\n

A creator wants to know what they earn. A fan wants to know what they are paid for. A brand wants to know where the verified audience is. One page had to answer all three without turning into a whitepaper.<\/p>\n

The hard part was the reward chain \u2014 ZOOPIES \u2192 ZOOP Points \u2192 $ZOOP: three entities, dynamic conversion rates, legal caveats. It had to read as obvious within ten seconds of scroll.<\/p>\n <\/div>\n <\/div>\n

\n
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01<\/div>\n
Money is the headline<\/div>\n

Interviews were unanimous: the first thing a creator looks for is their revenue share. We moved it into the hero, ahead of any technology claim.<\/p>\n <\/div>\n

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02<\/div>\n
Web2 entry, Web3 upside<\/div>\n

The word \"wallet\" stalled six of ten testers. The crypto layer is framed as an optional tier that unlocks later, never as a gate at signup.<\/p>\n <\/div>\n

\n
03<\/div>\n
One metaphor for the journey<\/div>\n

The three reward tiers became a single continuous line that repeats across the site, the icon set and the app's balance screens.<\/p>\n <\/div>\n <\/div>\n <\/section>\n

\n
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\n <\/span>\n Colour & type<\/span>\n <\/div>\n

A dark ground, one accent, numbers carrying the hierarchy.<\/span><\/h2>\n
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Palette<\/div>\n
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<\/div>\n
Ground<\/div>\n <\/div>\n
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<\/div>\n
Surface<\/div>\n <\/div>\n
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<\/div>\n
Accent<\/div>\n <\/div>\n
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<\/div>\n
Text<\/div>\n <\/div>\n <\/div>\n
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<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n

The accent appears as a line, a glow and a tag tint \u2014 never as a flood. Every tinted surface is a step of the same ramp.<\/p>\n <\/div>\n

\n
Type<\/div>\n
Aa<\/div>\n
Inter Medium \u2014 headings, balances, token amounts<\/div>\n
<\/div>\n
Aa<\/div>\n
Inter Regular \u2014 body copy, FAQ and legal blocks<\/div>\n
\n
Display<\/span>112 \/ 0.95 \/ -0.04em<\/span><\/div>\n
Section<\/span>50 \/ 1.06 \/ -0.03em<\/span><\/div>\n
Body<\/span>16 \/ 1.75 \/ 0<\/span><\/div>\n
Label<\/span>11 \/ 1.20 \/ 0.20em<\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n
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\n <\/span>\n Screens<\/span>\n <\/div>\n
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The launch site, full page.<\/span><\/h2>\n
Desktop 1920 \u00b7 mobile 390 \u00b7 shipped build, zoopcoin.com<\/div>\n <\/div>\n
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\n <\/span>\n <\/span>\n <\/span>\n zoopcoin.com \u2014 full page<\/span>\n <\/div>\n \"zoopcoin.com\n <\/div>\n
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\n \"zoopcoin.com\n <\/div>\n
Mobile \u2014 full page<\/div>\n <\/div>\n <\/div>\n <\/section>\n
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Let's talk about your project.<\/span><\/h2>\n
\n Get in touch<\/a>\n All case studies<\/a>\n <\/div>\n <\/div>\n <\/section>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A social mega app that hands creators the majority of ad earnings. Identity, product interface and the launch site.<\/p>\n","protected":false},"featured_media":20677,"parent":0,"template":"","projects_cat":[20],"projects_tag":[19],"class_list":["post-20681","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects_cat-work","projects_tag-work","nt-post-class",""],"acf":[],"_links":{"self":[{"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects\/20681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/types\/projects"}],"version-history":[{"count":0,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects\/20681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/media\/20677"}],"wp:attachment":[{"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/media?parent=20681"}],"wp:term":[{"taxonomy":"projects_cat","embeddable":true,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects_cat?post=20681"},{"taxonomy":"projects_tag","embeddable":true,"href":"https:\/\/grdigital.tech\/index.php\/wp-json\/wp\/v2\/projects_tag?post=20681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}