Aquarelle.

Flower orders are almost always occasion-driven and time-pressured — a birthday tomorrow, a funeral this week. The home page has to sort hundreds of bouquets into that intent before the visitor scrolls once.

An occasion strip does the sorting; everything below is dense, uniform product cards, so the density itself reads as range and freshness rather than clutter.

Anniversaire, Bouquets de Saison, Roses, Deuil sit as four tiles at the very top — before any bouquet is shown, the visitor has already told the site why they came.

Three-across product cards, same crop, same badge placement, repeated for dozens of bouquets. Consistency is what lets the eye compare price and size at speed rather than re-learning each card.

Delivery guarantees, florist craftsmanship, freshness promises — all written out in full below the fold. Shoppers who scroled past the grid without buying get the reassurance next.