Loading
Our creative works — case study

ZOOP token launch.

A social mega app that hands creators the majority of ad earnings and rewards fans for engaging. We turned a three-tier token economy into one legible story — identity, product interface and the launch site.

ZOOP token launch, hero screen
Client
ZOOP
Services
Web development, branding
Team
4 specialists
Timeline
14 weeks
Market
$500B+ by 2027

The challenge

Three audiences, one page, zero crypto jargon.

A creator wants to know what they earn. A fan wants to know what they are paid for. A brand wants to know where the verified audience is. One page had to answer all three without turning into a whitepaper.

The hard part was the reward chain — ZOOPIES → ZOOP Points → $ZOOP: three entities, dynamic conversion rates, legal caveats. It had to read as obvious within ten seconds of scroll.

01
Money is the headline

Interviews were unanimous: the first thing a creator looks for is their revenue share. We moved it into the hero, ahead of any technology claim.

02
Web2 entry, Web3 upside

The word "wallet" stalled six of ten testers. The crypto layer is framed as an optional tier that unlocks later, never as a gate at signup.

03
One metaphor for the journey

The three reward tiers became a single continuous line that repeats across the site, the icon set and the app's balance screens.


Colour & type

A dark ground, one accent, numbers carrying the hierarchy.

Palette
Ground
Surface
Accent
Text

The accent appears as a line, a glow and a tag tint — never as a flood. Every tinted surface is a step of the same ramp.

Type
Aa
Inter Medium — headings, balances, token amounts
Aa
Inter Regular — body copy, FAQ and legal blocks
Display112 / 0.95 / -0.04em
Section50 / 1.06 / -0.03em
Body16 / 1.75 / 0
Label11 / 1.20 / 0.20em

Screens

The launch site, full page.

Desktop 1920 · mobile 390 · shipped build, zoopcoin.com
zoopcoin.com — full page
zoopcoin.com full desktop page
zoopcoin.com full mobile page
Mobile — full page

Let's talk about your project.