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A social mega app that hands creators the majority of ad earnings and rewards fans for engaging. We turned a three-tier token economy into one legible story — identity, product interface and the launch site.
A creator wants to know what they earn. A fan wants to know what they are paid for. A brand wants to know where the verified audience is. One page had to answer all three without turning into a whitepaper.
The hard part was the reward chain — ZOOPIES → ZOOP Points → $ZOOP: three entities, dynamic conversion rates, legal caveats. It had to read as obvious within ten seconds of scroll.
Interviews were unanimous: the first thing a creator looks for is their revenue share. We moved it into the hero, ahead of any technology claim.
The word "wallet" stalled six of ten testers. The crypto layer is framed as an optional tier that unlocks later, never as a gate at signup.
The three reward tiers became a single continuous line that repeats across the site, the icon set and the app's balance screens.
The accent appears as a line, a glow and a tag tint — never as a flood. Every tinted surface is a step of the same ramp.